Made to Stick pre NATURAL HISTORY Jessica Regan

Jessica Regan

He is unflinching in doing so

Sebastian Junger travelled to many front lines and frequently put his life at risk

from being a TV weatherman (really) to a professional four-wheel drive tester in the outback (really) to being a roadie for Bo Diddley (really)

Made to Stick pre NATURAL HISTORY Jessica ReganThe New York Times bestseller that reveals why some ideas thrive, why others die, and how to make your message stick now in a vibrant reissue 'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman 'Smart, lively . . . such fun to read.' Guardian _______________________________________________________ Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots