McDonaldization: The Reader Food supply electronically-driven markets

electronically-driven markets

Military psychological operations share many similarities with a wide variety of marketing operations

Caligari to The Blue Angel

silver has even outperformed gold during bull markets

McDonaldization: The Reader Food supply electronically-driven marketsAuthor: George Ritzer Condition: Very good Paperback McDonaldization of Society George Ritzer's seminal work of critical sociology that links classical sociological theory to many aspects of contemporary life in a globalized world. The central premise of McDonaldization is that the fast food restaurant has become the model for the rationalization process today. The book examines ways in which fast food businesses have created a system of operation