Customer Experience: How to design, measure and improve customer experience in your business, 1e (eBook) Course_16SMRB211 ISBN: 9781593706388

ISBN: 9781593706388

section-ending exercises

Overview: Entrepreneurial Small Business (ESB) focuses on traditional “main street” businesses versus high-growth firms dependent on venture capital

and characterization techniques

Customer Experience: How to design, measure and improve customer experience in your business, 1e (eBook) Course_16SMRB211 ISBN: 9781593706388Overview: Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to using Big Data, this is the ultimate Customer Experience manual for businesses, whatever the size of your company. ISBN: 9781292148489 Edition: 1