Introduction to Business Analytics, 2025 (Connect) Subject_Biology in combination with digital marketing

in combination with digital marketing tools

Practical linkages to Excel

ISBN: 9781398607118

Overview: The rate of change in advertising and IMC over the past several years has been continued to be MASSIVE

Introduction to Business Analytics, 2025 (Connect) Subject_Biology in combination with digital marketingOverview: Introduction to Business Analytics helps students develop the skills to ask the right questions, use tools like Excel, Tableau, Power BI, and now Python for data analysis, and interpret results to make informed business decisions. The book uses the SOAR analytics modelSpecify the question, Obtain the data, Analyze the data, and Report the resultsthroughout its chapters and labs. These labs, found at the end of each chapter, reinforce the